Eco-consciousness was once associated with the flourishing hippie movement and was later commodified in the luxury industry. There is an upside to this seemingly pretentious move: eco-friendly products can be Vogue-worthy too; and it did not take long for more creatives to take notice. Use of textiles such as modal, rayon and lyocell began to grow in compositions for fashion and lifestyle fabrics. Regenerated fabrics are comprised of plant cellulose (for instance, bamboo) or protein (e.g. soy) chemically broken down and reconstructed into silky fibres. Reformation, who declared war on fast fashion, prides itself on vintage, scrap and regenerated textiles. Even smaller retailer lose not an inch of ground in this conversation; Singapore based label Rye for one sees merit in a utilitarian rayon dress. And the synthetic counterpart to regenerated fabrics is not as evil as its name suggests. Shot on location at Andaz Hotel.