Personality Cult

by Rebecca Tan

Photography by Kevin Fee. Art Direction by Clifford Loh.

In his 2002 book The Rise of the Creative Class, American urban studies theorist Richard Florida presented an insightful portrait of society and shared how talents crucial to the economy—the Creative Class—have been transforming work, leisure, community and everyday life for the past two decades. This Creative Class has been central to Vulture’s DNA—a part of our community that continues to intrigue the team. In this brief product feature, we chronicle the ongoing sea of changes and emergent patterns in their lifestyle and product choices from fashion all the way to books on their reading list.


The Traveller

Struck with an insatiable curiosity, you live to learn and uncover, to experience the world in kinesthetic, four-dimensional glory. You sneak in an adventure whenever you can, sharpening a discriminating eye for comfort and durability.

From Left

luggage RIMOWA, shoulder bag VALEXTRA, sweater ACNE STUDIOS, jet set kit AESOP, sunscreen CHANEL, lip balm CLARINS, coin case ALBAM, fragrance HERMES, boots APC, shades RAY BANS, candle MMERCIENCORE, camera NIKON, facial cleanser REN, scarf, BURBERRY, hat ETUDES


The Art Director

Unfailingly committed to a monochromatic palette, you are naturally gifted with the cool austerity needed to pull off structured and synthetic pieces. You're indubitably a city kid, a native of style beyond the cutting edge.

From Left

sweater KENZO, denim ACNE STUDIOS, fragrance BYREDO, candle DIPTYQUE, shoes RICK OWENS, pen MUJI, hand balm AESOP, facial cleanser KHIELS, skincare LUSH, coin pouch CHRISTOPHE LEMAIRE, leather case COMMES DES GARCONS, tote APC, shirt BIRO

The Creative Entrepreneur

Energetic, inspired and always, always fresh, you set trends without ever meaning to. Individuality comes instinctively to you, manifesting itself in a wonderfully erratic wardrobe featuring a mélange of high and emerging labels.

From Left

Jacket CHANEL, facial cleanser SKII, body balm AESOP, cheek contour TOM FORD, bag VALEXTRA, lipstick YSL BEAUTE, bracelet CHANEL, eyeshadow NARS, fragrance DIPTYQUE, heels ALEXANDER WANG, necklace HEADLINE SEOUL, trousers MATTER PRINTS, liquid blush BY TERRY, necklace SALU, top J.W. Anderson (at Net-a-Porter)

The Fashion Darling

You don't strive for a high profile but you can't seem to help it. You have a natural vibrancy which draws the eyes and hearts of any party crowd, casting you in a spotlight that you navigate with effortless charm.

From Left

book CARINE ROITFELD, sweater HEADLINE SEOUL, handbag SAINT LAURENT (AT ON PEDDER), sneakers CELINE, necklace CHANEL, bra top ALEXANDER WANG (AT NET-A-PORTER), lipgloss NARS, accessories CURATED EDITIONS, jacket CHANEL, skirt OPENING CEREMONY (AT NET-A-PORTER), skincare FRESH, powder CHANEL


The Architect

You personify forceful delicacy, demonstrating the conscientiousness of 20th century Parisian thinkers. Every morning, you wake to a black coffee then go on to work obsessively on your craft, cultivating a focused appreciation of form and finish.

From Left

Jacket APC, brogues GRENSON, treatment essence SKIII MEN & KHIELS, watch MONTBLANC, glasses PRADA, pen MONTBLANC, fragrance COMME DES GARCONS, trousers COS